03: FETCH!
Created to be a product line for Primark, FETCH! is a collection that explores trend research, marketing, social media promotion, and the element of incorporating a licensing partner (Mean Girls) into a collection.
This line is geared toward Gen Z women and girls, paired with a licensing partnership with Mean Girls: The Musical given its up and coming release. Containing fun graphics and feminine silhouettes, this line is trendy and fresh.
FETCH! S/S 2024
Style board for collection, incorporating social media influencers, runway looks, and celebrity trends as reference
Looks 1 & 2 flats (floats), sketches, and graphics with sizing.
Looks 3 & 4 flats (floats), sketches, and graphics with sizing.
Look 5's flats (floats), sketches, and graphics with sizing
Fabric swatches and content descriptions, thread colors and stitch types.
Social media post mockups & Primark store front mockup.