05: Installations
Massart x Viola Lovely Collaboration, 2024
VIOLALOVELY is a Boston based concept retail space that sells carefully curated designer items, and uses creativity to enhance their space. Lisa Cancelli, the owner of all VIOLALOVELY locations, emphasizes the importance of slow fashion and human connection with her clients.
In this group project, we chose to draw from this sense of human connection by showcasing process within hand work, and created a series of pieces to encapsulate this. This was brought together with a reception that incorporated performance and conversation surrounding the work.
Video Compilation of our work surrounding process, filmed and curated by Lisa and her team.
Presenting the installation to a client alongside Gavin Wills at VL's launch event. Film Photography: Andrew Murphy
Working alongside group members to test pleat ideas for installation. Film Photography: Andrew Murphy Project worked alongside Gavin Wills, Anah Booms, Bowen Xiao, and Lisa Cancelli.
Corded piece details. Cording by me, with Lisa's team assisting in the scrim cover. Film Photography: Andrew Murphy
The full corded piece, attached to a scrim cover over the cube. Film Photography: Andrew Murphy
Final collaborative piece with pleating. Film Photography: Andrew Murphy